DISTRIBUTION
Meaning of distribution :
distribution can be defined as the process of moving goods or services from the manufacturer to the consumer.
CHAIN OF DISTRIBUTION AND THEIR FUNCTION
Chain of distribution can be defined as the series of steps or intermediaries involved in moving products from the producer to the final consumer.
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Producer: The manufacturer or creator of the product.
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Distributor: The entity that handles logistics and distribution, often moving products from the producer to wholesalers or retailers.
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Wholesaler: The intermediary who buys in bulk from producers and sells to retailers or other businesses.
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Retailer: The business that sells products directly to the consumer.
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Consumer: The final buyer who uses or consumes the product.
