Advertising can be defined as the process of promoting products, services, or ideas to attract people's attention. It uses different methods, like TV, online ads, and posters, to encourage people to buy or learn more.

1. Print Advertising: Includes newspapers, magazines, brochures, and flyers.


2. Broadcast Advertising: Involves TV and radio commercials to reach a wide audience.


3. Online Advertising: Encompasses digital ads on websites, social media, and search engines.


4. Outdoor Advertising: Utilises billboards, posters, and transit ads to capture public attention.


5. Direct Mail Advertising: Involves sending promotional materials directly to consumers via mail.


6. Social Media Advertising: Targets users on platforms like Facebook, Instagram, and Twitter.


7. Mobile Advertising: Focuses on ads displayed on mobile devices and apps.

1. Informs potential customers about products and services.


2. Attracts attention and engages the audience.


3. Encourages consumers to purchase products or services.


4. Highlights unique features to stand out from competitors.


5. Establishes a connection between the brand and consumers.


6. Educates customers about product benefits and uses.


7. Drives sales efforts by attracting more customers to businesses.

1. Television: Broadcasts commercials during shows to a wide audience.


2. Radio: Airs audio commercials on various stations, targeting specific demographics.


3. Print: Includes newspapers, magazines, brochures, and flyers for local and national reach.


4. Online: Features promotions on websites, social media, and search engines for targeted marketing.


5. Outdoor: Utilises billboards, posters, and transit advertisements in public spaces for high visibility.


6. Direct Mail: Sends promotional materials directly to consumers through postal services.


7. Mobile: Displays promotions on mobile devices, apps, and SMS for on-the-go consumers.


8. Cinema: Shows commercials before movies to reach captive audiences in theatres.