Package Construction and Design
Introduction
package design refers to the creative process of making containers or wrappers by hand using paper, cardboard, fabric, and recycled materials. It combines art, functionality, and cultural expression.
Package design is the art and science of creating the exterior container for a product. It's a strategic process that involves connecting a product's form and structure with visual elements like colors, typography, and imagery. The primary goal is to make a product suitable for marketing and to stand out to consumers. A well-designed package not only protects its contents but also communicates the brand's identity and key information, influencing a customer's decision to buy.
Materials Used in Artistic Packaging
There are different types of packaging because each serves a specific purpose, based on its function, the materials used, and the desired cultural or aesthetic outcome. The choice of material depends on factors like the product it contains, cost, and environmental impact.
- Paper/Cardboard – For boxes, gift wraps, and envelopes.
- Fabric/Textiles – For decorative bags (e.g., Ankara-themed gift packs).
- Recycled Materials – Bottles, cans, old newspapers (eco-friendly designs).
- Natural Materials – Raffia, leaves, and straw (traditional packaging).
Steps in Handmade Package Construction
- Sketch Your Design – Draw the shape (box, bag, or wrapper).
- Choose Material – Based on durability and aesthetics.
- Cut & Fold – Use scissors, rulers, and glue for structure.
- Decorate – Use paint, beads, ribbons, or cultural motifs.
- Labeling – Add names, logos, or patterns for beauty.
Functions of Artistic Packages
- Cultural Expression – Uses traditional patterns (e.g., Adire, Nsibidi).
- Creativity & Craftsmanship – Develops art skills.
- Gift Presentation – Makes gifts attractive (e.g., wedding favors).
- Recycling & Sustainability – Encourages reuse of materials.
Examples of Handmade Packages
- Cardboard Gift Boxes (Decorated with paint).
- Fabric-Wrapped Parcels (Using Ankara or Aso-Oke).
- Paper Bead-Embellished Bags.
- Calabash & Raffia Baskets (Traditional Nigerian packaging).